inocta.ioPrompts

Lesson · 5 minutes

Write your first good prompt.

Five short steps. Each step adds one part to your prompt. At the end, you copy it into ChatGPT or Claude.

Watch this first. It takes about a minute.
  1. FFunction
  2. RReason
  3. AAction
  4. MMethod
  5. EExpression
Pick a situation to practise with

The lesson, to read

Everything the film and the five steps teach, on one page.

What is a prompt?

A prompt is the message you write to an AI such as ChatGPT, Claude or Gemini: your request, in your own words. The AI answers what you ask. A vague prompt gets a generic answer. A complete prompt gets an answer made for your situation.

A prompt and a system prompt are not the same

A system prompt is written once, in the background, by the people who build an AI tool. It tells the AI how to behave every time, and you never see it. Your prompt sits on top of it. It is the part you write, and it is the part this lesson teaches.

The five parts of a good prompt: FRAME

Remember one word, FRAME. Each letter is one part of a complete prompt.

F Function (Role)
Who should the AI be? Give the AI a role. The role sets its expertise and its point of view.
R Reason (Context)
Why do you need this? Describe the situation: the goal, the audience and the limits. The AI knows nothing about your work until you tell it.
A Action (Task)
What must the AI do? Name the task in one sentence. Start with an action verb: write, compare, plan, summarize.
M Method (Rules)
How should it work? Give the rules: the tone, what to include, what to avoid and how to check the quality.
E Expression (Format)
What should the answer look like? Describe the result: a table, a list or an email. Give the structure and the length.

A complete prompt, built with FRAME

Role: Act as a digital marketing expert with 10 years of experience in B2B.

Context: We are a small software company that just launched a project management tool. Our marketing budget is $5,000 a month. Our customers are small and mid-sized Canadian businesses.

Task: Create a 3-month content plan that brings qualified leads from LinkedIn and our blog.

Rules: Use a professional and simple tone. Give concrete actions with dates. Add one measurable result for each action.

Format: A table with the columns: Week, Action, Channel, Result to measure, Budget.

Start the lesson

Transcript of the intro film

Before you start, take one minute to get the idea. What is a prompt?

A prompt is simply the message you write to the AI. Your request, in your own words.

A system prompt is different. The people who build the tool write it once, in the background. It tells the AI how to behave, every time, and you never see it. Your prompt sits on top. It is the part you write.

In this lesson, you write that prompt. A short prompt gets a generic answer. A complete prompt gets the answer you need.

A complete prompt has five parts. To remember them, keep one word. FRAME.

F is for Function: who the AI should be. R is for Reason: your situation and your goal. A is for Action: the task. M is for Method: the rules to follow. And E is for Expression: what the answer should look like.

Before you start, think of one real task from your week. A reply to write. A plan to draft. A report to summarize. Keep it in mind.

Five steps, one word: FRAME. Now click the Start the lesson button, just below this video. Let's go!